Ads #13: The Rainbow Hilton
This Hilton ad is rocking my world right now. The Hilton hotel chain actually had their staff wear insanely flamboyant rainbow attire? If you remember staying at the Hilton when they were Skittles colored, please let me know - I'm curious how surreal this experience must have been. Was it like entering Willie Wonka's chocolate factory? Who got to wear the top hat, cape and rainbow cumberbund? So many questions need answers.
I can't quite put my finger on what they look like... maybe a gay version of The Love Boat crew? I'm kind of digging the women's costumes, but the men must surely have felt publicly humiliated. Imagine graduating from culinary school, getting excited to get a job at the Hilton, and then they hand you your technicolor rainbow uniform. Only in the 70's...
Source: The Saturday Evening Post; May-June 1973Click here to view full sized or click the image to visit the Flickr page.