6/17/09

Sears a Go-Go

I love to pore over and analyze vintage advertisements. This one caught my eye.

1. How is there a Playboy Bunny in a Sears ad? I find it a tad unexpected that Sears used The Playboy Club for their advertising... then again, this is from 1969, so I guess I shouldn't be surprised.

2. Could they have found a goofier male model? Or perhaps it's just his cheesy expresion and vast helmet of hair.

3. Is he a waiter? He's wearing the same suit as the fellow in the background, and he's carrying a plate. If so, then why would Sears use waiters as models for their menswear? Who wants to look like a waiter?

4. And finally, Luxurata is a dumb brand name... I'm just sayin'.

12 comments:

  1. What is going on in this ad? Are they at a buffet? What is the bunny doing? The hair on that guy is quite disturbing.

    Was the ad maybe from a Playboy Magazine?

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  2. oooh what about his green suit - so 60s/70s!

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  3. Hey, he ain't goofy he kinda looks like me, yeah I guess I'm kinda goofy looking.

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  4. And what's with that weird wood paneling on the walls. It's like they are hanging in someone's "rathskeller".

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  5. Pyzhan, my mastery of the English language is lacking, I guess. I had to look up rathskeller - a bar (typically German)below street level.

    (Oddly enough, I spent many many breakfasts at The Ratskeller on Wright Patterson AFB and never thought about what the word actually meant. Learn something new every day.)

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  6. Do remember that Sears was the only department store where you could buy hot greasy salted popped popcorn near the drill bits then walk through the polyester clothing running your greasy fingers over the merchandise. It was Sears. It didn't have to make sense.

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  7. I spent plenty of time in rathskelters while in Germany. But, we have a steak house here (from the 1960s-70s) that has just about that same interior, and no windows. And yes, it is above ground. Just the way they did things I guess.

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  8. AnonymousJune 18, 2009

    'pore' not 'pour'

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  9. Corrected. Thanks, anonymous. My spelling skills are really pore.
    :-)

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  10. The waiter/buffet go-er sort of reminds me of Kevin McDonald from Kids in the Hall

    http://www.nndb.com/people/004/000044869/KevinMcDonald-sized.jpg

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  11. I see the resemblance. He also kind of reminds me of whatshisname from "That 70's Show".

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  12. AnonymousJuly 14, 2009

    I was there in the late '60s. The picture was made at the serve yourself buffet at the San Francisco Playboy Club. Walk in off the street, up a flight of stairs, and you were at the buffet. It was quite reasonable and quite good.

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