Mini Skirt Monday #19: At the Office

It's become kind of the proverbial image of the pre-liberated workplace - the lecherous boss and his sexy secretary. The movie 9 to 5 mocked the stereotype, and Anchorman: The Legend of Ron Burgundy did an excellent job at poking fun at 70's workplace sexism. Of course, we're being a bit naive if we think this sort of thing still doesn't go on, but I don't think it's anything close to what it was.

I've shown the next ad before on Retrospace. The "LSD" acronym on the picket sign rocks my world - a reference to acid in a copy machine ad? That's pretty amazing.

Vintage Ad #145 - We Want Our Apeco Roll-O-Matic Now!
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Reservations and billing all done on a typewriter... I can barely remember the days before computers were everywhere. Remember that nasty carbon paper, the annoying typewriter ribbon, when a single typo could mean you'd have to retype the whole damn page, and having to look how to spell stuff in the dictionary? Seems so archaic now - as if I'm describing life in the Depression era.

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One of my favorite pictures, I've used this next one a couple times here at Retrospace. I don't know what it is about it I like - it just oozes "retroness" from every pixel.

At Some Firms, Mod Styles Are An Accepted Way of Life

.... and last but not least, a couple screen shots of Linda Thorson in The Avengers (1968). In this episode she's posing as a secretary who gets frozen in place by trance-inducing criminals disguised as Classy Glass Cleaning Co. Ltd. workers in order to swipe Cypher HQ secrets from the Ministry Of Top-Secret Codes.... nevermind, it's complicated.


  1. As to carbon copy, I remember reading in Reader's Digest or something about this guy who was a track coach and at a meet he has some students help him fill out forms and the kids were fascinated with the carbon paper. One of them said "This might replace Xerox machines!"

  2. That ad for the copier somehow bothers me. I'm guessing it's from around 1970 from the look. I guess what I don't like is how it totally co-opts the youth movement of the day. The LSD reference, the reference to protests, the "bread" comment. I was part of that late 1960s youth movement and maybe I didn't realize how much the slogans, the styles, the whole 'look and feel' of the times was being used by advertisers to sell stuff like copy machines.

  3. "We Demand LSD"
    Those nutty kids in the art department are at it again!

  4. Capewood - Isn't that the way it always goes? Something real and genuine gets hijacked by Madison Avenue and it becomes souless and trite.

  5. Gilligan, so true. It's not like this is the first time I noticed this sort of thing, either about that era or some other but, really, psychedelic signs to sell copiers?

    I don't remember ever hearing about this company before. They are still in business but under a different name and in an entirely different business. Read here for more.


  6. The guy in the ad with the wicked porkchop & mustache combo has facial hair that would make Leif Erikson proud. I don't know what the means either.