11/8/09

Vintage Style #5: The His and Hers 70's


There were a lot of His and Her fashions in the 1970's.  Perhaps it could be traced back to the "equality of the sexes" movement that was being rammed down our throat during those days (i.e. Free to Be You and Me).  Men began knitting and wearing necklaces and high heels - they also started feathering their hair, requiring more blow drying time than their female counterparts.

On the other side of the coin, the women embraced the Annie Hall look. They started wearing slacks to the office (as late as the 1960's, a woman could be fired for wearing pants to work) and burning their bras.  The makeup was skimped down to where it was barely there - the natural look was in, and with it, a lot of the feminine looks fell by the wayside.

Read on to take a look at some great examples of His and Hers fashion at its finest...





Source: Gotta love that Wishbook site with all those scanned catalogs. Me 'n' the spouse have spent many an hour thumbing through those glorious pages.

9 comments:

  1. The models look like cult members, don't they?

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  2. No question. The matching jumpsuit couples look dressed for the return of the Hale Bopp comet.

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  3. Was that Burt Reynolds in the tan leisure suit (last photo)?

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  4. I remember those sweaters with the belts!

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  5. It does look like a bad cult.

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  6. Love it...posted a series of these myself a while back.

    All they need is some 70s background romantic mood music..."Sky rockets in flight...afternoon delights."

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  8. The Mens' night gowns are hilarious... I have never seen any man wear a night gown to bed!

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  9. The His n Hers leisure suits aren't THAT bad and I think I've even seen those rugby shirts for girls at Aeropostale and Target (for the 'boyfriend' look. :P) but the sweater dresses...LOL.

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