3/15/10

Ads #33: Tired of Being Skinny?


Can your brain even comprehend a time when this sort of ad was commonplace?  I guess the since the 1990's, the "Kate Moss heroine addict look" has been the something for women to strive to achieve.  Personally, the anorexic look just doesn't do it for me.  A lot of the women we consider sex symbol icons of yesteryear (Marilyn Monroe, Jane Mansfield, Betty Paige, etc.) would be considered straight up FAT today.

In this day of skeletal beauty, it is interesting to look at the many advertisements from the 1960's and 70's which beckon their readers to put on some pounds to achieve that ideal beauty!

BTW forlks, this is one of those images that's already been swiped (from my Flickr set) by 50 blogs before I even had a chance to publish this post. (sigh).

8 comments:

  1. I totally agree, what happened to the curves?! Girls are way too skinny these days, it looks unhealthy. I see girls sometimes and think to myself, "she would look fantastic if she just put on a couple of pounds." And this is all coming out of the mouth of a new generation lad (born late 1980's).

    BTW great blog, I haven't been following it long but I love it, keep it up.

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  2. As a retro-weight-loss blogger & collector, these ads are positively mystifying to me! No fear of hi-jacking here!! The Homogenized Liquid Emulsions sound SCARY! I will stick to my knox gelatine and celery loaf.

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  3. I know what you mean about the weight standard and what's considered sexy now/then. The other day I saw Jessica Simpson called "fat" again and I was astounded and appalled. She's a knockout girl with a gorgeous curvy figure and to me she looks petite....not fat! But these rail thin breadsticks are considered the beauty standard by fashion magazines. Not everyone in the public agrees though...

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  4. Thoe swimsuit-clad women in these ads are FREAKING ME OUT! Demented. And who is that man/woman in the first one waving to?

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  5. I don't think he's waving - it's clearly a pimp slap to congratulate her for packing on the pounds.

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  6. Zorro AlbanilMarch 17, 2010

    Twiggy and Audrey Hepburn were among the skeletal trend of the '60s...while Madonna Ciccone, at least initially, can at least be credited with pushing the non skeletal look again in the '80s.

    Of course, the skeleton with silicone is entirely too often put forward in recent decades...

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  7. back then Real Women, Real Curves.

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  8. Somewhere I have a Raquel Welch ad for adding on pounds.

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