4/27/10

Catalogs #2: Smoking Hot Office Label Catalog



You all know by now how fascinated I am by the 1970s libido.  So, you can imagine how pleased I was to stumble upon this find - a seemingly benign catalog for ordering office supplies (specifically labels).  However, this is the 1970s, so the "sex sells" principle even applied to office label marketing! 

The 1970s was that rare moment in time when all the planets aligned creating the perfect storm called The Sexual Revolution.  The Baby Boomers vastly outnumbered the rest of the population and they were largely in their twenties (prime time for sexual shenanigans). Plus, feminism and political correctness hadn't hit their stride yet.  On top of it all, was a prevailing philosophy of "free love" and the advent of The Pill.....KABOOM!!

The effect was so penetrating far reaching that even office label catalogs had sex appeal.

I found this supply catalog extremely interesting, and great fun.  Can you imagine this sort of thing going on in your modern day Office Depot catalog?

Anyway, take a moment to look at a few pages from this fine piece of "Rated G" archaeology from the sexual revolution. Enjoy.







7 comments:

  1. You know, I still have no idea what an "office labeler" is or why anyone would need one. But after looking at that catalog, I can't help but feel that I want one. Right now. Desperately. And not just because an "office labeler" apparently needs to have a nice blonde in a stylized bunny costume to operate it.

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  2. How a sexy girl could be used to sell anything ! :D

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  3. I bet if you did some research, you would find that the duller the product being sold is, the sexier the models will be marketing the product. You just won't find a picture of Orson Welles next to a label maker.

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  4. Another one from the Mad Men boys...the Data Dialer thing between her legs is just plain weird.

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  5. Wow, even a bunny suit with fishnet stockings! Amazing!

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  6. Thank you for finally enlarging the pictures instead keeping them postage size. PS: Love the blonde!!!

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  7. Great! I actually believe we are ready to see a revival in this sort of advertising. Surely there's a difference between 'sexist' and 'sexy'?

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