Magazines #3: Boys Life Magazine - Be Popular and Kill Things
Paging through a November 1965 issue of Boys' Life magazine, I was struck by two definite recurring themes: (1) be popular at all costs and (2) "happiness is a warm gun". Article after article and advertisement after advertisement is either about fitting in or firing weaponry.... sometimes both. It's no wonder these Boomers rebelled and started a peace loving counter-culture!
The caption to the photo at the top of this post reads: "What's the sign of a popular boy? He's outgoing, friendly, fun to be with, building much of his life around others. How do you measure up?"
I wonder how many boys read this and instantly felt like total shit.