Fads #13: When Brown Was Beautiful
Back in the 70s, your goal (mainly women) was to get as brown as your skin would permit. Sun BLOCK or sun screen was basically nonexistant. You wanted to amplify your rays - SPF numbers hovered around 2, 4 and 8. Women typically lathered on Crisco and baby oil to get that deep baked look.
As I spray my SPF 50 on the kids and apply the SPF 30 to my shoulders, I reflect on how times have changed. Many of my children's friends aren't even allowed to play outside without sun block! Of course, no one wants skin cancer... but there's something to be said for having a "healthy glow". Right or wrong, I personally feel healthier when I've got a tan - perhaps it's healthier to be pale and pasty, but I'm a true believer in the old school 70s motto that Brown Is Beautiful.
Take a minute, if you have time, to check out some old advertisements from the golden age of the tan. Enjoy.