6/3/10

Catalogs #3: 1977 Victoria's Secret Catalog


I must admit, I was a little surprised to learn Victoria's Secret was around in 1977.  Evidently, they started that year in a San Francisco shopping center.  They also put out a mail order catalog in '77  which has been lovingly scanned for your viewing pleasure at Yeeeeee. 

You may recognize the model in the picture above.  That's Melody Anderson from Flash Gordon, who was also featured here in a Foxy Ladies post. I don't know about you, but I find that rather interesting.

7 comments:

  1. Oh my goodness...I can't believe how soft and romantic and feminine and REAL the models look...hmm,I wish they hadn't changed:(

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  2. Back when lingerie was romantic and not slutty. I'd buy every one of those.

    Amazing to see natural breast and not the round balloons we see now. Models aren't "perfect" with no fat on them, just wonderful looking women.

    Ah, the good old days...

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  3. Proud to say that I have never seen that Flash Gordon movie. Was tempted to a few times, but held back.

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  4. AnonymousJune 04, 2010

    I looked for that issue back a few years ago, the 30th anniversary I think it was, but never found a single scan from the catalog, and here you point me to the whole thing! I love the styles and the models.

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  5. Great find! I love the 1980 Flash Gordon and Melody Anderson is definitely one of its highlights. This lady deserved to be a bigger star.

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  6. Too bad VS doesn't have styles like that anymore...nowadays it seems everything they sell is either tacky, slutty, or more suitable for a 13-year-old than a grown woman (like the "PINK" line).

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  7. I'm about to ramble here...

    I wrote an article not long ago on how Victoria's Secret has really gone downhill in the past decade...it used to be for adult women but they've capitalized on the tacky teen market in recent years. They used to sell classy lingerie, and now it's all about slut puppies...much worse than Frederick's of Hollywood, which has never disguised the fact that they were the tackier chain. Anyways, I can't go into a VS store these days without seeing it overrun by gum popping 12 year-olds...I want to kick them out and tell them "Grown ups ONLY!" But why should we be surprised, when everything is about making kids sexy these days?

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