Ads #38: Children
"This young man is 11 months old - and he isn't our youngest customer by any means. For 7-Up is so pure, so wholesome, you can even give to babies and feel good about it...."
Next up is the Kiddie-Koop. It's sort of a cross between a crib and a coffin. Check out the way mom closes the lid and covers the screen - completely enveloping her child in a claustrophobic shroud of darkness. Not unlike putting your child in a shipping crate..... just add packing peanuts!
Next is the Sunshin Lamp....
"Every Sunshine Lamp gives all the health rays of sunshine - the important, luminous, stimulating Ultra Violet and penetrating Infra-Red rays..."
As if the second hand smoke in those days wasn't bad enough, they had to bombard the kids with UV and Infra-red radiation! A perfect compliment to Junior's lead painted room with asbestos insulation.