Lui ("Him" in French) was a popular adult magazine in France throughout the 60s and into the 80s. The U.S. rights to the magazine were bought by Playboy in 1972, and the name was changed to Oui (meaning "yes"). This was done in an effort to compete with the more hardcore magazines, namely Penthouse. In other words, Playboy would remain the "classy" men's magazine, while the new Oui would give Larry Flynt and Bob Guccione a run for their money.
The plan ultimately failed becuase Playboy never could bring itself to publish the hard stuff, even under a different name. By the early eighties, Oui was sold off and lasted a few more years under a different company. The French version, didn't fare much better.
Why no nekid ones? I like to keep things in the PG-13 range here, and believe it or not, there are some people that get extremely upset when they see a nipple or an ass crack.... go figure. Anyway, you can download them via rapidshare HERE.