8/18/10

Magazines #8: Ladies Home Journal 1969

Ladies Home Journal (November 1969)

What exactly were women reading over forty years ago? Time to find out. Take a walk with me through the November 1969 issue of Ladies Home Journal.

Ladies Home Journal (November 1969)



Ladies Home Journal (November 1969)

Okay, Joe's friends were dicks for laughing at him, but Joe is hopelessly naive, so you can hardly blame them. "You can't say that in a magazine if it isn't so".... are you kidding me?

Ladies Home Journal (November 1969)

WTF? Her hands are getting a little wrinkly, so she wishes she never got married? That's a real healthy marriage - Madge should recommend they seek counseling.... even Palmolive won't fix this train wreck. Or how about your lazy husband get up off his ass and wash some dishes himself?

Ladies Home Journal (November 1969)

That airport employee is wondering what this white chick is doing on his damn luggage cart. Perhaps he needs to take her to the VIP lounge and show her exactly how "gentle this baggage handler is."

Ladies Home Journal (November 1969)

You'd also have a "bump" right here if you were a guy. I'm just sayin'.

Ladies Home Journal (November 1969)

I think this room could use some more orange accents. Whaddya think?

Ladies Home Journal (November 1969)

Mama is about to walk on her son. She's so enamoured with her blankets, she's about to step on his face. Maybe the "rugged protection" of those blankets will soften the impact.

Ladies Home Journal (November 1969)

Hmmm.... I guess a short skirt that clung could lead to some embarassing moments.

Ladies Home Journal (November 1969)

How about that "luxurious zebra rug from Africa". Is the sewing machine made of real elephant ivory? That cat better watch his back, or he'll end up a pillowcase in that home.

Ladies Home Journal (November 1969)

Holy shit! I'm not sure I've ever seen the woes of the housewife put so plainly. The life of a homemaker is "a mild form of torture". I don't think Anacin is gonna take this pain away, honey... you may need something stronger from the ol' medicine cabinet.

Ladies Home Journal (November 1969)

I wonder how many men (and boys) squinted at this picture looking for a glimpse at some naughty bits.  Don't lie.... I know you're doing it too.

Ladies Home Journal (November 1969)

Lady, go ahead and raise your glass.  A couple more toasts and these guys won't even remember their name With or without pit stains, you'll be fighting these drunks off with a stick.

Ladies Home Journal (November 1969)

Maybe my mind is in the gutter, but what exactly does she do that requires "a touch of" breath freshener? I "do" kissing? Somehow, I don't think so.

Ladies Home Journal (November 1969)

Sometimes I wonder about the validity of these weight loss ads.  Maybe she did lose 135 pounds.... or maybe she just has a fat sister.

Ladies Home Journal (November 1969)

Good news! You can keep painting that wall, honey.  I broke my leg, but it's not going to leave us bankrupt and penniless, unable to afford even a bucket of yellow paint.

Ladies Home Journal (November 1969)

You've come a long way, baby.  Now you can get throat and lung cancer just like the guys. Welcome to the club!

Ladies Home Journal (November 1969)

I wonder how many readers thought this was Helena Rubinstein. It's not. The real Helena Rubinstein was born in in Poland in 1870 .

6 comments:

  1. Is that a Diane Arbus picture in that Fat to Skinny ad? Looks like one of her Hubert's Side Show shots. :)

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  2. I'm thinking colourful thoughts right now.

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    Replies
    1. Hee hee haa haa you sound real ignorant and your jokes are way out of date grow up

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  3. OK, that "zebra pad" looks like the set of Rhoda.

    This is how we closed out the decade of the 60s? It looks more like 1975 (not that that is a complement.)

    How about an article or two.
    Ad campaigns are never a good reflection of the true society.

    What does the magazine say?
    After all, "they can't say it if it isn't so."

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  4. I collect these old magazines. I find them fascinating.

    The copy in the Ayds ads are worth the price of the magazine alone. "I was a fatty" - "My husband called me Two-Ton Tess"...hysterical...if it weren't so mean...

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  5. Something I recently learned about the Vanderbilts...when Cornelius Vanderbilt died in 1898, he left an estate valued at $10 billion in 1988 dollars. Yet by 1973, not a single descendant had a net worth that reached the seven figure mark.

    ReplyDelete