The Gates of Hell and Halloween would make my hair raise and stop my b;ood flowin' when I heard them on my alarm clock radio back in the day.
The Gates of Hell had the coolest movie poster and radio ads, I was dying to see it as a kid. Then, when I got older and actually watched it - let's just say it didn't live up to the "hype".
TV ads were often too expensive for the distributors to pay for every week, so many films would have radio ads instead. Against considerable odds, like having no images to work with, these can still be very effective at conveying action, excitement and horror. Though for some reason, trying to make funny ads for funny movies rarely succeeds.Radio ads
In about 1974, "Tales from the Crypt" came out. They gave out barf bags in the theaters and the radio ad had a guy in a monotone voice, chanting, "It's only a movie."
it doesnt work