4/26/11

Sex Sells #23: Wear These Pants and Women Will Worship at the Altar of Your Manliness

murhjani jeans ad - reggie jackson 1980

Once upon a time, the only way men's clothing was advertised was by insinuating that somehow these articles of clothing would magically attract women.  Indeed, it was as simple as buying a pair of polyester slacks - beautiful females would flock to your side as if under a spell or overpowered by a musky pheromone.  I mean, let's face it, if women weren't around, us guys would wear nothing but sweatpants and dirty t-shirts.  The opposite sex is our only incentive to dress halfway decent, so it makes sense to capitalize on that fact in marketing.

Of course, you could argue that all products marketed to men utilized this concept: namely, cars, cologne, electronics, airlines, and cigarettes.  The "sex sells" credo has largely been removed from marketing standards, except when a trendy product wants to ruffle feathers and seem controversial.

So, in honor of those days when when everything from socks and underwear to shirts and ties were marketed with the male libido in mind, here's some great menswear ads. Enjoy!


Stud Deluxe

Broomsticks

Broomsticks

Tads

10-8-2010 3-26-03 PM

no need to get her high or drunk in your Bawawa outfit.

Whoa, whoa, whoa. Not so fast.  Are you sure you read that last ad? "Skip the booze, the grass, the soft music..." I love it!






1966 slacks ad

Cotler Pants

11 comments:

  1. The Impala Pants look like something Louis Skolnick would wear from Revenge of the Nerds. All you need is a waistband calculator and whammo, you are an instant chick magnet.

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  2. Confucius say, man who sits down in Bawawas bring baggage to a relationship.

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  3. This story tells us what, how important the sexual attraction between men and women is.

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  4. Mr. Bawawa doesn't look like the type to skip the booze and grass...

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  5. Reggie's wearing some serious nut huggers!

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  6. Anyone notice the Cotler guy's got a wedding band on but ahem...the chick he's with doesn't....wonder if Mrs. Cotler knows what he's up to....

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  7. And why is it in the Cricketeer ad the 3 women who are going after this guy all look old enough to be his mom almost?

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  8. oh very classic! The cotler's ad looks like one of those romance novel covers.

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  9. @ Paradiddle: You win. Awesome.

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  10. AnonymousMay 02, 2011

    oh very classic! The cotler's ad looks like one good thank....
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  11. AnonymousMay 03, 2011

    His shirts and his girls FTW

    ReplyDelete