Sex Sells #23: Wear These Pants and Women Will Worship at the Altar of Your Manliness
Once upon a time, the only way men's clothing was advertised was by insinuating that somehow these articles of clothing would magically attract women. Indeed, it was as simple as buying a pair of polyester slacks - beautiful females would flock to your side as if under a spell or overpowered by a musky pheromone. I mean, let's face it, if women weren't around, us guys would wear nothing but sweatpants and dirty t-shirts. The opposite sex is our only incentive to dress halfway decent, so it makes sense to capitalize on that fact in marketing.
Of course, you could argue that all products marketed to men utilized this concept: namely, cars, cologne, electronics, airlines, and cigarettes. The "sex sells" credo has largely been removed from marketing standards, except when a trendy product wants to ruffle feathers and seem controversial.
So, in honor of those days when when everything from socks and underwear to shirts and ties were marketed with the male libido in mind, here's some great menswear ads. Enjoy!
Whoa, whoa, whoa. Not so fast. Are you sure you read that last ad? "Skip the booze, the grass, the soft music..." I love it!