Catalogs #12: Women's Sears Fashion '72
My memory is hazy regarding the good ol' Sears catalog; but I seem to recall there being a little room in the back of all the Sears stores specifically devoted to the glorious catalog. Maybe it's just my ever decaying memory, but I also remember my parents actually paying for it.... I was surprised that you actually had to pay for a catalog.
For you young'uns, think of the Sears catalog as an early form of online shopping. We lapped up the fact that you could order stuff from a bean bag chair in the comfort of your own home. Picking shit out for Christmas wish lists was always fun; although, the toy pages were scant compared to what's out there today for kids. And, of course, the lingerie and bra section wasn't too shabby either (still isn't, for that matter).
I wish I could bring you the whole shebang, but that would be so tedious that it'll have to wait until they start paying me to do this (i.e. never). Instead, I've got the women's fashion pages. And for those who don't know, Simpsons Sears was basically Sears Canada (a combination of Sears and the Canadian department store, Simpsons). Enjoy.
Simpsons-Sears Fall-Winter 1972