11/4/11

Decade of Decadence #10: Adult Movie Newspaper Ads


Around 1967, burlesque venues (go go dancers, topless bars, strip clubs, etc.) started to dry up in favor of adult movie theaters. It was, of course, a lot cheaper for a theater owner to pay for a loop of film versus a bunch of live girls.  Plus, the loosening of restrictions on adult movie theaters provided a novel allure to male audiences; whereas, burlesque seemed a thing of the past.... at least for a while.

The downside was that the whole experience took on a different tone.  Before, it was acceptable to take the wife to the Playboy club, or go to a business lunch at the local topless bar.  Now, the adult XXX theaters lent a sort of seediness to the whole affair; dapper gentlemen stayed away, while legions of trenchcoats flooded the dark and smokey theaters downtown.



By the mid-1980's, the VHS revolution completely destroyed the adult theater business - which makes these newspaper ads all the more interesting.  They come from that brief moment in time, roughly 1967 - 1984, when adult cinemas were in their heyday.  It's damn near shocking for me to look at an old newspaper and see these rather explicit ads.  Sure, they can still be found today, but the sheer number during this time period is breathtaking.  Have a look...

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10 comments:

  1. When I was a wee one in the 70s, there was a local 2-screen theatre in a strip mall right next to one of the major freeways. I saw my first Disney and Harryhausen flicks there.

    But by the late 70s / early 80s, it had gone pure XXX. You could drive right by the marquee, and see signage for stuff like LITTLE ORAL ANNIE and BED-DUDE & THROBBIN'. And the newpaper ran ads for the theatre, but they were super-tiny when compared to the regular ads of the time.

    That joint stayed open until the late 80s...right up '88-'89, if I remember right.

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  2. Ahem. Well...
    I've found my band name: Split Beaver Girls :D

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  3. "Treat your wife to a movie"

    LMAO!! YEAH. RIGHT.

    Also cracks me up to see some ads from St. Pete, as I live in Tampa XD Wonder if it's still there XD

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  4. Ah, the good old days when "Swedish" was a dirty word.

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  5. Now 'Swedish' means 'ready to assemble furniture'. I think I preferred it when it was a dirty word.

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  6. I remember these kind of ads running in the local newspaper well into the 1980s. Pretty titillating for a growing boy.

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  7. Actually, LACOMBE, LUCIEN is a serious film by the acclaimed film maker Louis Malle. X-rated sexploitation did not even get reviewed, much less raved over, by The New York Times and the New Yorker. Admittedly, the film's subject is titillating...the incestuous relationship between a mother and son. But I wouldn't classify it alongside HOT PANTS HOLIDAY and THE SWINGING STEWARDESSES (can't wait to see if the gals on PAN AM start doing that).

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  8. The one that cracks me up is the Lido..."Nude Look London Review!" "Fine Feathers" starring Velvet Revell. Then on Saturday? Snow White for the kids! I am not taking my kids there. Sorry.

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  9. Both my wives had a streak of exhibitionist and got intoxicated by the smell horny men. I'd treat my wife to a movie and reap the reward. Gay bars worked too, I was dragged to some strange places.

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  10. I actually recall a full-sized billboard promoting the adult film, The Stewardess's, quite surprising for the always conservative Midwest.

    http://tulsatvmemories.com/imag2009/stews.gif

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