3/15/12

Catalogs #20: Sears 1981 - Pocket Bedazzlement


In my nearly four year quest to scan and document the fashions and pop culture of the 1970s (and spillover into adjacent decades), I have taken a few moments to engage in scanning a few pages from a 1981 Fall/Winter catalog.  Specifically, the children's apparel portion.  

It won't take you long to recall what was the prevailing fad of the time: designs on pockets. Certainly not a high water mark in fashion history, but insanely popular nonetheless.  Check out some more pages of pants pocket bedazzlement, with a few striped tube socks and iron-on t-shirts thrown in for good measure. Enjoy.














9 comments:

  1. I used to have roller skate butt pants! Ah, I miss those. I had some with unicorns too. I guess I'm going to have to get some patches for my jeans. Of course, that's the same as going around saying, "hey everyone, look at my butt!"

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  2. I see that 3 color stripes weren't enough on the tube socks, they had to add more color!

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  3. Hell no! We won't pay the God Damned NFL licensing fees! You can just wear #34 and pretend it's Walter Payton!

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  4. Well, I completely missed this one. I got married in 1980 and we didn't have any kids until 1984 when I suppose this was long gone.

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  5. Gilligan, your site absolutely rocks the house. Thanks for this and please keep going.

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  6. Amazing stuff! By the way amazing site (been looking faithfully for the last six months).

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  7. Fabulous fashions, thanks for the great post.

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  8. What part of the country was this? Da-da's pretty sure this fad never touched his rarefied third-party enclave.

    -Dd.

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  9. ahahaha! I had the giraffe shirt XD And the 'cuddly creatures' ones, too! Ah, the early 80s, which was still kinda like the 70s until 1984...Thanks for posting this!

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