4/19/12

Ads #48: Carcinogenic Comics


You could never get away with this sort of thing today.  Any hint that the cigarette ad is marketed towards minors is strictly verboten in the US.  But back in the early seventies, it was 'game on'.  The Doral tobacco company utilized the same basic advertising strategy as Twinkies: humorous and colorful full-page comic book ads.

To make matters worse, they actually made the pack of cigarettes talk.  "Taste me!" it would say.... funny that it never said "Smoke me!"  The ad pictured above is just wrong on so many levels.  Don't get me started. 





20 comments:

  1. Funny how they write "tar". Like it's not real tar.

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  2. The first ad could always be more racist. Thank goodness they didn't replace the waiter's R's
    with L's.

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  3. Its like Alice in Wonderland with the glasses that say "Drink me" or the cakes that say "Eat me". Maybe that's what they were going for? IDK.
    Folks, if your cigarettes are singing to you, see a doctor.

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  4. I remember George Carlin did a bit on these ads talking about how dirty they were.

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  5. And how about that fantastic Asian stereotype on the first ad (eyes completely closed, big buck-toothed smile). It would've been perfect if his word balloon said "Hey Joe! You try smokey smokey!" Yeesh.

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  6. ARG! SHERLOCK HOLMES NEVER SAID "ELEMENTARY MY DEAR WATSON!" NOR DID HE WEAR A DEERSTALKER!!!!!!!!!!

    Sorry, I'm a huge Sherlock Holmes fan and those things just get under my skin.

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    1. Sorry Jami, I too am a fan of Holmes.
      However, he did wear the Deerstalker in the illustrations from the Strand.
      http://wrightwriter.wordpress.com/2012/03/22/thank-you-sherlock-holmes/

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  7. Holmes DID wear a deerstalker as Sidney Paget illustrated him for the original Strand stories in the 1890s. And so he said "Elementary. Watson" instead of "my dear Watson..." so?!

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  8. Don't forget-illustration (and the comics format) was used everywhere then, to sell to adults and kids! Movie posters, print ads, TV...This may not have read as an "ad for kids" JUST because it used art and the comic format!

    Al Bigley

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  9. Anything which smells like burning leaves and old socks and which contains tar and nicotine has no right to be bragging about "taste".

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  10. There's nothing better than Asian stereotypes. There's not enough of that these days. Everybody's so goddamned sensitive about being offensive, when really it's just humor.

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  11. Remember the "Real" cigarettes of the '80s where they were advertised as "natural" with no artificial ingredients? Healthy cigs!
    http://tobaccocontrol.bmj.com/content/16/6/e7/F1.large.jpg

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  12. With a filter system "you'd need a scientist to explain", you brain fried smoker.

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  13. I remember the theme song in their commercials, when cigarette ads were on TV: "Taste me, taste me/C'mon and taste me/That's all Doral asks..." It definitely had a kind of sexual overtone (or undertone, as the case may be).

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  14. A rare breach of good judgement by the estate of Sir Arthur Conan Doyle.

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  15. I am sorry, but I miss the cleaver ads that cigarettes use to have. Yes they are bad, and yes you should not smoke, but would you rather "Fight than switch" ?
    You can't take the country out of Salem.
    And I save the coupons. That is how I got this sewing Machine.
    Show is your Lark.
    Should a man offer a woman a Tiparillo?
    I'd walk a mile for a Camel.

    Never smoked, but can still enjoy the ads.

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  16. "I have a pair of really racist teeth in my pocket. You won't like yourself but you'll laugh."
    - Roger from American Dad

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  17. 1. The real irony is that as smoking as being curtailed in the US, tobacco companies are now making billions selling in China and the rest of Asia. Wonder what their ads look like?

    2. I don't remember cigarette ads on TV but I certainly remember when you could smoke in restaurants and theaters.

    3. We clobbered the racism, now how about the sexism, "honeybun, my pigeon, snookums"? Well I guess half-a-head shorter and much-thinner "lampchop" can say that.

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  18. AnonymousMay 25, 2012

    I don't think it's racist. I am a Chinese and I don't feel offended at all. People nowadays just get too sensitive and politically "correct".
    And the quotation mark for "tar"..is it an irony saying tar itself is a..strange...substance?

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    Replies
    1. Not all Chinese or Asians agree with you.

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