You could never get away with this sort of thing today. Any hint that the cigarette ad is marketed towards minors is strictly verboten in the US. But back in the early seventies, it was 'game on'. The Doral tobacco company utilized the same basic advertising strategy as Twinkies: humorous and colorful full-page comic book ads.
To make matters worse, they actually made the pack of cigarettes talk. "Taste me!" it would say.... funny that it never said "Smoke me!" The ad pictured above is just wrong on so many levels. Don't get me started.