Fads #20: Urban Cowboys
I bought this book last week (The Official Guide to Country Dance Steps - 1980) and it brought back a wave of memories from that year when everything went Urban Cowboy.
Certain fads stick in our collective memory because they were so outrageous, widespread or of historical significance..... the Urban Cowboy fad is no such memory. Many of you may not know that the United States spent the better part of a couple years totally immersed in the faux cowboy shtick. Suddenly everything was about Gilley Beer and mechanical bulls. The radio airwaves were ablaze with Ronnie Milsap and Kenny Rogers, and Hollywood's biggest name, fresh from Grease and Saturday Night Fever, was placing his stamp of approval on the Next Big Thing.
Of course, the very nature of a fad is that it is transitive. We were barely into 1983 when "blue collar" was officially pronounced "out". Goodbye Every Which Way But Loose, goodbye Billy Carter, goodbye Take this Job and Shove It, and goodbye Urban Cowboy. It was nice knowing you.
But before we move on, have a look at a few pages from this wonderful tome highlighting some of the fashions from the period. Enjoy.