2/14/13

Ads #62: Vintage Booze Advertising


One day, folks.  One day you'll land on Retrospace and the post will declare that I've run out of interesting material.  But given the seemingly endless supply of alcohol adverts alone, I don't think we're in any danger of that happening.  There's still plenty left to explore.  Take for example, this awesome Jose Cuervo ad from 1974...



Yes, Jose Cuervo will turn a Milquetoast Wallflower into "El Bandido".  My favorite part is when he says "I showed tthem all how you could mix it..." and the disco dolly adds "with coke".


Get drunk on vodka at the office party and have sex with your boss.  I think that's the subtle message here.


Women's Lib was such a huge topic in the seventies.  Modern conservatives try to paint them all as homely "femi-nazis" which couldn't be further from the truth.  Maybe they weren't all smoking hot as in the ad above, but the reality was the libbers were typically the good looking ones.


I'm gonna ask the obvious question here: Why is this couple taping a cape to a stuffed penguin, and what does this have to do with vodka?

Okay, it took me a minute to realize they were wrapping it (horribly, I might add) for Christmas.


Heavenor? That's not a real name.


That's a man sized mug, for certain.  Is he drinking it straight from the pitcher?


I think I'm just tired, because this is not making sense to me.  Brunch is a meal taken in between and in the place of breakfast and lunch.  How is it even possible to have brunch at midnight?


A strong candidate for inclusion in a "sex sells" post.


I still find it hard to comprehend that, for most of my lifetime, it's been okay to smoke on a plane.  Perhaps even more unbelievable is that roomy nook between the two seats.  Modern day economy seats are barely larger than that newspaper holder.




Ali McGraw was in a ton of advertising from the early seventies, late sixties.  Text on this one is particularly amusing.  Basically, the ad warns men to not go to a residence of single (bachelor) girls alone.... bring a bottle of Scotch.  That way, you'll have "a roomful of purring girls."



She has the confident stare while he has the sheepish grin. Not your typical expressions for a romantic couple in a liquor ad.  The Seagram's ad below is more your standard fare.




20 comments:

  1. Confident stare, my eye. Change the words and you've got an early 70's "mature audiences" movie poster.

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  2. J. Bevington TaliaferroFebruary 15, 2013

    Years ago when my friends and I were relatively impecunious, we used to buy a brand of beer called Drewrys Beer. It was cheap, cheap, cheap. We would each by a six of something good and delicious. After a few of those the next 15 or so beers could be the cheaper Drewrys because then we couldn't tell how bad it was. But we used to make up a fictitious ad campaign from Drewrys. A couple of our slogans:

    Drewrys! Get drunk as shit; and save a bit.
    Drewrys! Get drunk as snot for not a lot.

    The best actual alcoholic drink commercial I ever saw was for a peach wine called Red Dagger Wine.

    The commercial would fade in to show a bottle of Red Dagger on a table framed by a platter of cheese, a bunch of grapes, some French bread, and other munchies. Then suddenly there would be a loud roll from a bongo drum, a huge dagger would come flying from offscreen and slam into the table. Then a deep, echoey voice would exclaim, "RED DAGGER WINE!" And that was it.

    Finding this commercial on YouTube is my holy grail. It was a local company in Georgia and this commercial ran in the early 60s. As a small child I knew that some day I would purchase this totally awesome product with the coolest commercial ever seen.

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    1. In January it was announced that Drewry's would once again be brewed. It seems the new owners of the brand are aiming at the hipster crowd. Unfortunately it won't be brewed in South Bend, IN. They are looking to have it brewed by a larger company.

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    2. J. Bevington TaliaferroFebruary 15, 2013

      Back in the 70s and 80s that stuff was unapologetic swill with it's low, low, low price being its only redeeming quality. Not even hipster irony can make a successful revival of that stuff. But we had a mighty lot of fun with it back then and I wish them well.

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    3. It was brewed until the mid-90's when the Evansville brewery finally closed. Oddly enough the trademarks and other rights ended up with Pittsburgh Brewing(makes of Iron City). Back then my cheap go to was Black Label.

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  3. I am sorry, is this the "Sleazy book covers" post or the Vintage Booze ads?
    I am having trouble distinguishing between the two.

    So the general idea is that the more you drink the better things are for oyu and her, right?

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    1. J. Bevington TaliaferroFebruary 16, 2013

      Hells yeah baby. Y'all be be jammin on the peppah tang. Wah. Da. Tah.

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  4. Who won that Velvet Girl of the Year 1978? How does one find out? Is there a record book for such things? Is this still being competed for today?

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    1. Talk about an effective advertisement gimmick. It's 35 years later and you're hooked!

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  5. Gimme another sadder budweiser.

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  6. The mug in the Schlitz ad is a one liter stein usually seen in pictures from Octoberfest.

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  7. The Red Baron is a girl drink.

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  8. I used to love Southern Comfort. One night at a party long ago I was drinking it an totally not paying attention to how much I was drinking. I got drunk about as drunk as I had ever been. I could never stand the taste or smell of it after that. Aversion therapy, I guess.

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    1. J. Bevington TaliaferroFebruary 16, 2013

      Southern Comfort was really bad I thought. I was really shocked when I tried it. But my girlfriend at the time (high school, early 70s) seemed to genuinely like it. But I'm probably not such a great example of good taste because my favorite drink has always been straight grain. Sometimes I'll mix it with lemon juice and sugar, but straight grain is just fine all by itself. Vodka on ice is my idea of a fancy drink. I don't drink at all any more though. I wish I did.

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  9. The "Velvet" Girl makes me think of the movie "Looker." Which could really be successfully remade today with a big enough budget. The Guy in the "Echo" ad looks like a young Zack Galafin-what's-his-name. Echo isn't really "said" again, it is heard again, in fact, "Echo" is probably what you'll start hearing after downing a full glass. I think all these ads were meant to be fully understood or appreciated when 2 sheets to the wind...not 3.

    Another great post Gill!

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  10. My parents went through a cocktail phase in the 70's.Put us kids to bed early,invite the neighbors over,serve pitchers of Yago Sangria with fruit or blender Whiskey Sours,and play those sleazy board games from Spencer Gifts(Like Pass-Out).The next morning,we would gather up the little plastic swords from the cocktail glasses and go "stab" our parents for their insolence by banishing us to our room.The phase didn't last long,even my parents admit they were out of their element and felt more comfortable waching The Brady Bunch with us kids and eating popcorn or Good & Plenty on a Friday night.

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  11. Good question Keir.

    Even the well publicized "Bing" could not give me a link to the winner of the Black Velvet Girl for 1978.

    I did try though.

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  12. The Cuervo ad - "El Bandido, that's Mexican..." no, it's Spanish, you illiterate, drunken bigot.

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  13. There are five Heavenors in my family alone! :p

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    Replies
    1. Really? I don't think I've ever met a Heavenor.

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