Ahhh. Remember when credit cards were for emergencies? Things have completely reversed - most people these days keep cash in their wallet in case of emergency; the credit card is the primary means of purchase. What happened?
Wait. Don't answer that. That's a whole can of worms. Instead, just sit back and enjoy some more ads from 1974.
One thing that stands out from these old ads is how matter-of-fact and simplistic they appear. Today's ads are so laced with irony and self-awareness that this next drain cleaner ad seems comically direct.
It's sort of a hard thing to explain: old advertising was more basic - just the product and why you need it. Throw in some testimonials, maybe some cheesecake, and BAM an ad is born. Not to take away from it - indeed, it's probably more difficult to market a product under those parameters. Nowadays, with a breed of consumers that are much more jaded, cynical and savvy, simplistic advertising just doesn't cut it. Ethel's testimonial just seems laughable.
In 1974, the rage was really long hair. To capitalize on the phenomenon, Clairol released the Long & Silky shampoo and conditioner. I don't know how long it lasted, but the product was shilled in nearly every teen magazine you can find from that year.
Sweet Lord that woman is red Somebody get her to a doctor!
I swear I'm going to do an entire post on this composition: the rock steady dude with fawning girl behind him. It's repeated so damn many times in advertising it's insane.
Hard to imagine a world before combos. Back then people actually just ordered a Coke and a Big Mac... no fries. (gasp!)
Well, all this talk has gotten me hungry and my Pavlovian response to images of fast food is in full effect. Gotta go.