Is the girl on the right forty years old? No, she's probably twelve.... young girls just dressed like older women in 1979.
I've scanned a few pages from the 1979 Sears Catalog - focusing on the junior girls section. Perhaps it wasn't the high water mark in the history of fashion, but it's still an interesting tour through what was hanging on racks when Mork and Shaun Cassidy were kings.
Speaking of Mork and Shaun.....
Click here to see the full catalog page. Do you find it a tiny bit odd that they are marketing the Mork shirt and pants to girls?
It wasn't long before '79 that iron-ons became popular. Before then, t-shirts didn't feature a picture or design..... ever. When the director of Mad Men wanted Draper's wife to wear a Disneyland t-shirt, he found they didn't make them in 1968. So, then he looked for any t-shirt with a picture on it, and came up empty. Finally, he found a photograph of Sharon Tate in a t-shirt with a star on it, so he went with that.
This is inconceivable nowadays where every t-shirt is a walking advertisement (or worse, a self-declaration of uber coolness with something "ironic" on the front).
Do we really need to see her butt? I mean, I know it was all about the pockets back then, but there's nothing there. 1979-1980 was a very un-feminine time in fashion, as you'll see in several of these pages. I'm not saying they looked boyish, I mean they weren't flattering in a feminine way (if that makes sense).
I was going to include the boys pages in this post, but (1) they weren't very interesting - mainly NFL team logos and lots of velour, and mainly (2) the pages were primarily just the clothes, with little in the way of boys modeling the merchandise. That's not near as fun to me.
Did it really just say "lively"? These could have been worn on Little House on the Prairie. "Lively" wouldn't be the first word that comes to mind.
I promise this is the last time I'll say it, but damn these clothes made girls look old! And say what you want about velour, nothing beat swishing your hands up and down the fabric. Made for hours of enjoyment in the classroom.
High waisted slacks. Yep. Fashion had seen better days.
I could be wrong, but I think that's Phoebe Cates.
The girl on the right has the Kristy McNichol hairstyle down. Bravo.
Everyone's looking in different directions, and only one is looking at the camera. Odd. Adorable, but odd.
And we've come full circle back to Mork & Shaun. Seems like a good place to stop. Nanoo, nanoo.