In the seventies, being a "stud" meant something very different than today. In 2013, it often means the Jersey Shore douche bag with manicured eyebrows, fake tan, frosted hair, and lots of bedazzled jewelry compliments of a high interest rate credit card that he is sure to default on. It means gym sweat, trendy tats, and an over inflated sense of self-worth.
No, we're talkin' the Seventies Stud - a completely different animal.
This 1960s Stud is personified by James Bond, but can also mean Sinatra or a variety of Rat-Packers (Lawford, Martin, Bishop). Don Draper of Mad Men also fits the profile. All clean cut with starched collar and a drinking problem.
Not so, the seventies super stud. He was a completely different animal.
So, what are the traits of a Seventies Super Stud? Let's play David Attenborough or Desmond Morris for a moment and look at some of the attributes of this variety of human animal.
First and foremost, they must have their chest exposed. The ultimate calling card of the macho male was the unbuttoned shirt - preferably exposing a thick mane of glorious chest hair. What John Kincade lacks in hair, he makes up for in style.
Then there's the sheer animal magnetism. Granted, in the Sexual Revolution it didn't take much more than a splash of Hai-Karate and a pickup line to get to shagging. However, you could argue that this made it even harder to set yourself in the "stud" category, when everyone and anyone is scoring. Indeed, this was the high watermark in stud history - to live up to the name required special skill.
To best comprehend the seventies stud, have a look at some of the decade's stud icons:
- Burt Reynolds - Hairy and cocky
- Clint Eastwood - Brooding badass with strong personal code
- Tom Jones - Sweaty, swaggering sexual dynamo
- Warren Beatty - Prince Charming with one eye on the mirror watching himself gavotte
- Andy Gibb - Androgynous pretty boy with (insert sound of record scratching)..... wait, what?
Yep. Don't put baby in the corner and don't put teen heart throbs in the same category as studs. Teen crushes have have always been boyish and shouldn't be lumped in with men.
But it wasn't just being untidy. Johnny Depp fits that bill, but he is the antithesis of a seventies super stud. No - it was all in the intangibles.
Truth be told, I don't think women today could handle the seventies stud. Back then, the stud had no boundaries. There was no such thing as sexual harassment in the workplace, and being openly grabby and flirtatious was never not okay. Indeed, Anchorman: The Legend of Ron Burgundy has as its central joke the fact that men could be so openly on the prowl; a fact-of-life that would come to an utimely end at the close of the decade.
I've listed below some of my favorite super studs of the seventies along with their studly attributes:
- Lee Majors - Raised eyebrow (predating The Rock by a few decades) and bionic abilities
- James Garner - Always looked like he just taken a shower after a long night of hard liquor and chain smoking. You could literally smell his after-shave through the television set
- James Brolin - He had Michael Landon's hair, and machismo that would make a musk ox seem effeminate.
- Barry Gibb - Perhaps the best there was: leathery tan, bushels of hair, and studly vibe that even a falsetto couldn't detract from.
- John Travolta - Whipped hair, stupid charm, and those magic moves
- Gil Gerard - A thick pelt of chest hair that is still unrivaled
- Robert Foxworth - He was a dead ringer for Mike Brady, but not gay.
- David Soul - Rugged and street-smart, but with a sensitive side ("Don't give up on us, baby")
I could go on and on. Suffice it to say, the decade was not lacking in manly men. But, unfortunately, the swaggering libidinous seventies dude would soon become something of a joke. The Reagan era saw a return to the clean cut look, and by the 2000s the metrosexual became the male ideal. How far we have come!
My opinion: Men shouldn't be shaven and showered. They should be a slovenly, uncaring mass of muscle and hair. Leave the shaven and showered bit to the ladies!