10/18/13

Catalogs #33: Men's Fashion - Sears Fall-Winter 1974


This group of guys look like they should all be members of some elite crime fighting group and have their own TV show.

The Freddy Mercury looking hombre on the bottom left is Esteban.  He's been known to diffuse bombs with his teeth while maintaining perfect hair..

The fella on the bottom right? That's Victor, the muscle of the crew who walks the fine line between lawman and criminal.  Delivered one of the finest no-holds-barred beat downs ever shown on network television.

Top right: Cornelius - ex pusher turned cop.  But just 'cause he stopped slingin' H doesn't mean he's working for the "man".  His heart will always be in the ghetto.

Top Left: Illya Nickovitch - Fought his way out of the Russian army wielding only a butterfly knife. Trademark: chews on carrots.

The magnificent bastard bottom center is the leader of this group, Nathan Wind.  Rumored to be dating Jaclyn Smith.




A word of advice: When wearing a hoodie, do not tighten drawstrings.


I have but one comment for the Sears catalog page above...









If Sears catalogs had audio...




Sears Pimpwear






12 comments:

  1. Double knit cuffed jeans?

    Page 585 looks a lot like what I wear today.

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    Replies
    1. That's funny. That's exactly what I thought. These guys weren't trying to look tough. They were trying to look cool, and lookin' cool is a whole different vibe.

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  2. The Herb Tarlek Collection from Sears.

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  3. Ugly.UGGGG-LEEEE!I thought so then,I still think so today.Ill fitting,uncomfortable,and just the thought of those tight,double knit slacks makes my skin crawl.combine that with those Cro-Magnon hairstyles and BAM! the seventies in a nutshell.The only things that look normal are the work clothes,more or less the same today.Despite my rantings,I'd like to thank you for this little slice of retro culture.Full moon cycle ,you know.

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  4. Amazing. Even the hipsters wouldn't find any of those clothes cool. Except for some of the 'underfashions'. Heck, I would wear those patterned ones around the house (and maybe to get the paper) just to really mess with everyone.

    Also, if I did not know any better I would swear the model in blue in the Kings Road Sweater Stand out picture was Canadian actor Art Hindle (from Cronenberg's 'The Brood' among many other things).

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  5. Image 14, Kings Road Collection, guy in blue, looks like Canadian actor Art Hindle.
    http://cheapstheycome.files.wordpress.com/2012/07/tcm_007.png

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    Replies
    1. That is totally him! Played in Invasion of the body snatcher in the 70s

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  6. Take it from someone who was there in the 70s. People looked MUCH cooler than they did in these silly catalogs. (Though they're great to look at here. Keep em comin', Gil). Cool people wouldn't have been caught dead wearing double knit pants. My mother tried to buy me some for school and I wouldn't wear them. I would have been laughed at. Though we did wear pants very tight. And liked it that way.

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  7. You had me at that crime show intro. Nathan Wind, classic.

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  8. 'Putter suits'? Those are straight-up Rusty Venture-grade speed suits!

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  9. I like the guy in the fifth pic (page 671) with the clipboard. It is like he is totally uncomfortable with it. And with that outfit, he might as well go all the way and button that top button on the plaid shirt - own the look!

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  10. Here, I don't find myself jumping on the bandwagon. Sure, I can see room for minor adjustments, mostly quality of materials, and I think back at that time outside of this catalog there were higher quality examples of this general stylistic umbrella, but I don't find myself agreeing that this look looks more "dated" than some of the current stylistic embellishments I see today. I won't list them ad nauseum here, but I can think of a laundry list of current fads that I just can't wait until they finally go away. They will not be missed by me. As for the hairstyles, I personally feel that maybe not all, but at least a little bit a this feeling length could be reintroduced. I am dog tired of going to a barber shop, asking for a regular..........and getting a crew cut.
    Your choice: crew cut A, crew cut B or crew cut C (they all look the same: basically a glorified buzz cut.). A+B+C= hat.
    It's like we're afraid of mens hair or something.

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