6/5/15

Pulp Pages #5: Modern Romance (Nov 1971)


When Fifty Shades of Grey became a bestseller there was a lot of chatter about how shocking it was that American housewives would read such material.  Yet, stories that put that to shame used to be sold in the checkout aisle at grocery stores across the country.  Housewives across this great land were reading about deviant sex told in graphic detail, and they were picking it up in the rack next to the Juicy Fruit.

Here are a few pages from one of these tawdry rags.  As usual, I've also included some of the advertising.  As you might expect, they're pretty much all about getting bigger boobs and losing weight.










Cook, sew, decorate... or read Midnight Cowboy.



Man, I bet mama's hot biscuits and peanut butter cake were damn good too.






Yep.  These magazines definitely knew their target audience.


"It doesn't taste very nice so you'll think twice before you bite." I wonder if this is still around.






7 comments:

  1. Man, I'd love to find the original image of that guy on the BMW they used in the "Wild, Sweet Love" story.

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  2. "A" Marriage Manual ??? (one of the book club selections)
    Not even "The" Marriage Manual, or "A Marriage Manual for today's woman" ???

    Love these magazine posts. Love to see what the ads did to sell the same products we have today. How they marketed to their demographic. Good post as always.

    Just wish you could post a link to the whole magazine. I would love to READ some of theses "articles."

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    1. I considered including the full stories, but wondered if it would be worth the effort since I don't think many would read them. Regardless, I'll try to include some full stories in the future (although there's already a couple scanned in the queue without). Thanks for the suggestion.

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  3. Do you detect a subliminal image in the Viceroy ad or is it just me?

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    1. You mean the woman massaging the tip of a pinata leg? It's just your imagination.

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    2. I was thinking about how the cigarette is almost pointing up her skirt. Maybe it is just me.

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    3. I was being facetious. Yes, of course tobacco ads are overflowing with phallic symbols. My favorite example is the "Alive with Pleasure!" ads which we've discussed on retrospace before.

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