The Groovy Age of Travel #11: Holiday Magazine (June 1950)

Holiday was one of those big LIFE size magazines with tons of beautiful illustrations and photographs with a travel theme.  Here are some advertisements from a June 1950 issue I have scanned.  I think you'll agree - midcentury traveling was a glorious thing, albeit out of the range of most American's budgets despite the post-war boom. Let's have a look...

The cartoons are blurry for some reason (I should rescan); still, the guy in the blue slacks is priceless.  He's livin' the dream.

What's it gonna be - So Cal or Miami Beach?...

My brain can't even comprehend traveling like this - with this sort of privacy and physical space.  I'm sure it cost a king's ransom, but it would have been so incredibly nice.

$455 in 1950s dollars converts to $4,505 in today's currency.  A lot of dough!  On second thought, maybe go somewhere a bit more affordable...

When you travel, don't forget your PAK-A-ROBE.  Closed - it's a cushion.  Zip - Out comes a robe!

I've been there. I won't argue it's a beautiful place.  As alternative to the filming location of Duchess of Idaho in Sun Valley, you could visit Preston, filming location of Napoleon Dynamite.  Just an idea.

Don't forget.  You'll need to rent a car.... and some binoculars for "bird" watching.

This looks too awesome for words.  Oh, to be Don Draper and take the family on a train ride in a Vista-Dome!


  1. How great that the guy in the Hertz ad is ogling the chick through his binoculars. That's the only reason Dad needs a pair for Father's Day.

  2. I've taken the train between L.A. and Chicago several times in my life.

    It's a much more relaxed way to travel, but not nearly as glamorous as in "North by Northwest"!

  3. My dad was Army, and I expect got some good deals for family travel, so I got to take an ocean liner (not a 'cruise ship') from Rio to NYC, and slept in a Pullman a few times - I do need to repeat the experiences!

  4. Awesome post! Thank you so much for this wonderful trip down memory lane. :)

  5. Wow, I've been looking for a copy of this issue for a while now. Any chance you could post the article by Elizabeth Woody in that issue? (June 1950)

  6. Life on the LURLINE