Vintage Scan #41: Parade (February 20, 1972)

The cover stories may be of more historical importance; but this isn't your history class, this is Retrospace.  So, let's look at some groovy advertising, a scary ventriloquist dummy, jungle pattern bedspreads, and topless Hungarians.  Enjoy.

That RV is pretty sweet - almost worth taking up smoking for.

In Keepin Up With Youth we learn that L.A. is the nation's most happening city.  We also learn that Beethoven is making a comeback:

The hottest thing in popular music today, ironically, is Bee­thoven.

Starting about two years ago, young people began to find their way through rock & roll back to the three B's— Brahms, Bee­thoven and Bach. First came "Switched-on Bach," a Moog-synthesized version of the old master. Then rock groups began recording their own versions of classical music, such as Brahms' Fourth Symphony and Mussorg­sky's "Pictures at an Exhibition."

Stanley Kubrick gave classical music its biggest shot in the arm when he psychedelicized the music of Strauss for his movie "2001." Now Kubrick has done it again in "A Clockwork Orange." Kubrick's young hoods turn on to the music of Beethoven, Purcell, Rossini, Elgar —electroni­cally rearranged, of course. The Beethoven themes, in particu­lar, have been picked up by record stations all over the coun­try, and record stores report a booming business in Beethoven, both straight and switched-on.

Is youth culture doing an in­justice to the old masters? "Non­sense," declares one film com­poser. "Beethoven would have loved it. He would have laughed all the way to the bank. Bach, too—he had a big family to sup­port, you know."

Man, put these on a waterbed, and you have the ultimate 70s bedroom in full effect.  Just add drugs.

And here come the nightmares.

I ate the hell out of Chun King in college.  However, I must say that I don't remember it looking quite so unappealling.

So Shapely.  So New.  The NOW Look!

Lookout.  Here come the topless girls from behind the Eastern Europe:

Bare Breasted Exports

The girls slipping across the border from Hungary into West Germany these days are neither refugees nor spies, but topless models.

The bare-breasted girls from Budapest are causing a sensation in the European modeling business. Not only are they economical—as low as $10 a day compared with rates of $100 to $250 per day for European top­less models, they also appear to be better endowed by nature than their West European counterparts.

"We don't diet franti­cally like the girls in the West," explains one of the topless Exports. "A Twiggy could never be pop­ular in Hungary."

Topless advertising is not permitted in socialist Hungary, but the govern­ment is more than willing to export its beautiful bosoms. Reason: the state-owned modeling agency col­lects a commission from each of the girls.

But they don't complain. "I'm happy," explains Valeria, soon to be seen in West German brassiere and eiderdown ads. "I still earn much more than a girl working in an office as a secretary or typist."


  1. See, it's *oriental* food, not Asian. I hate that PC morons feel the need to change which words are acceptable.

    1. https://en.wikipedia.org/wiki/Orientalism

      you're welcome

    2. That doesn't really explain it.

  2. Gee, women are too stupid to light a cigarette? Can you even imagine such an ad being published today?

    1. They did the same thing for men too. If you knew anything about history, you'd know that B&H used the "I didn't expect it to be so long" ad campaign for years with all sorts of people damaging their cigarettes. Quit looking for sexism in every little nook and cranny.

  3. I was disappointed to not find topless Hungarian models. "Forget it Jake, it's Parade Magazine."

  4. Hey, what about "My Favorite Jokes" ??