You may think the United States is the best at selling "freedom", but we don't hold a candle to feminine hygiene advertising. The name of the game is providing a product which will allow your life to go on unabated by your monthly visitor....
Free at last! Thank God almighty we are free at last!
Free to even stick your ass right in the face of your date with no worries.
For the teens....
Life lessons from Tampax: "I thought virgins couldn't use tampons."
And more lessons from Modess...
Of course, next to "freedom" comes "comfort". This ad is from 1967 - it wasn't that long before that women basically buckled up a non-disposable diaper each month.
This is a very un-PC ad - featuring all the careers of women: stewardesses, models, nurses, housewives, and secretaries.
Modess obviously went for the "glamour" angle in the late sixties...
My favorites are the comic book style ads. This one, courtesy Armpit Studios, is a keeper....
That last panel implies lovemaking took place this weekend.... which is a thought I'd rather not dwell on.
The following Meds went for the "active" and "free" approach, showing you could do just about anything with their Freedom Tampons ...
As always, look no further than Europe for examples of sexing up advertising (that probably shouldn't be sexed up).
A few more. Let's stroll through the years of feminine hygiene advertising, shall we?