3/28/16

Ads #82: Feminine Hygiene


You may think the United States is the best at selling "freedom", but we don't hold a candle to feminine hygiene advertising.  The name of the game is providing a product which will allow your life to go on unabated by your monthly visitor....




1972
Free at last! Thank God almighty we are free at last!

1971
Yes, you can dress in a tight leotard and contort your body in gymnastics class even when Aunt Flo has come to visit.


Free to even stick your ass right in the face of your date with no worries.



1969

1969

For the teens....


Life lessons from Tampax: "I thought virgins couldn't use tampons."

And more lessons from Modess...






Of course, next to "freedom" comes "comfort".  This ad is from 1967 - it wasn't that long before that women basically buckled up a non-disposable diaper each month.


This is a very un-PC ad - featuring all the careers of women: stewardesses, models, nurses, housewives, and secretaries.


Modess obviously went for the "glamour" angle in the late sixties...
1967
In ancient times, women were segregated from society during menstruation. Now, you are as elegant and confident as a movie star flowing across the red carpet (ahem... perhaps that was a bad analogy).


1967

My favorites are the comic book style ads.  This one, courtesy Armpit Studios, is a keeper....


That last panel implies lovemaking took place this weekend.... which is a thought I'd rather not dwell on.



1972
The following Meds went for the "active" and "free" approach, showing you could do just about anything with their Freedom Tampons ...
1967


1968

As always, look no further than Europe for examples of sexing up advertising (that probably shouldn't be sexed up).





A few more.  Let's stroll through the years of feminine hygiene advertising, shall we?

1955

1963
1969


1970

1972

1974
1979

1981
1986







4 comments:

  1. All our sisters in the Family of Man really do have to put up a lot of misery as they endure the Burden of Eve. These ads put a very light and man-friendly face on this natural challenge to the Fairer Sex.
    And on the lighter side: just look at those period fashions!

    ReplyDelete
  2. Can that Safety Napkin be used as a flotation device?

    ReplyDelete
  3. That's why there are no female werewolves. It wouldn't be fair to curse women twice a month.

    ReplyDelete