4/14/16

Ads #84: Appliances 1967-1968


Appliance ads from the 1950s through early 60s consisted of proclamations of space-age technology and how it would absolutely change the lives of housewives the world over... and they weren't exaggerating.  The fridge (with defrost!), the oven (self cleaning!), the dishwasher, and the washer/dryer came in quick succession to American homes, and it did indeed change lives.  You might even say it gave women the freedom to leave the home and actually pursue careers.

By 1967-68 (when all of these are pulled from) the orgiastic frenzy had simmered down.  But, as you'll see, they are still directly targeting women, and they are still plenty happy to get that frost-free freezer!





These first two ads make cost savings their main point.  Do you care about your "little load" hot water costs?  Or the cost of running your freezer?




Now with "Dial-A-Grill"!


Yes, in 1980, when people are flying around with their jetpacks , we'll still be using upright ranges like Simpson's.


YUCK!  The way the meats are just squashed unwrapped into the "meat keeper"!  Westinghouse started something alright - Salmonella.


The ad asks: "Are you ready for the 70s?"   If they only knew what was coming.


The good thing about advertisements from the late sixties is the omnipresent miniskirt.  It isn't even Monday, and the hemlines are up!


















Look at her expression, then read that she likes it "thick and glossy".



7 comments:

  1. Back when appliance companies were owned by car companies. Frigidaire was owned by GM and Kelvinator was owned by AMC. GM and AMC both sold off their appliance brands to White Consolidated Industries and are both today owned by Electrolux.

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  2. Remember going with my dad and uncle back in the '80s to pick up a used stove for my grandma. The stove was a Crosley, at one time they made and sold cars as well.

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    1. AnonymousJuly 07, 2016

      Crosley appliances are still made, by maytag. Similarly, whirlpool makes roper machines, which is another lower end brand.

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  3. I spy Mirinda orange soda in the Kelvinator.Below the Birds Eye frozen potato gems and next to the Black Forest cake.Throw in some meat(NOT from the salmonella...uh...meat compartment) and you have the perfect meal!

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  4. Kind of amazing that they were still selling and advertising old style washers with ringers at that point.

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    1. Almost all these ads are from Australia...but in 1972 you could get a wringer washer in harvest gold from Montgomery Ward

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  5. All old refrigerator ads seem to feature unwrapped meat in the 'fridge. And lots of it. I don't remember seeing a recent refrigerator ad. Do they still do this?

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