Appliance ads from the 1950s through early 60s consisted of proclamations of space-age technology and how it would absolutely change the lives of housewives the world over... and they weren't exaggerating. The fridge (with defrost!), the oven (self cleaning!), the dishwasher, and the washer/dryer came in quick succession to American homes, and it did indeed change lives. You might even say it gave women the freedom to leave the home and actually pursue careers.
By 1967-68 (when all of these are pulled from) the orgiastic frenzy had simmered down. But, as you'll see, they are still directly targeting women, and they are still plenty happy to get that frost-free freezer!
These first two ads make cost savings their main point. Do you care about your "little load" hot water costs? Or the cost of running your freezer?
Now with "Dial-A-Grill"!
Yes, in 1980, when people are flying around with their jetpacks , we'll still be using upright ranges like Simpson's.
YUCK! The way the meats are just squashed unwrapped into the "meat keeper"! Westinghouse started something alright - Salmonella.
The ad asks: "Are you ready for the 70s?" If they only knew what was coming.
The good thing about advertisements from the late sixties is the omnipresent miniskirt. It isn't even Monday, and the hemlines are up!
Look at her expression, then read that she likes it "thick and glossy".