The 1970s truly was the decade of the T-shirt. In prior decades, it was just too casual for public use - plus, they weren't emblazoned with your favorite bands, etc. In the 70s, it was an identity statement, and with iron-ons, you could have a limitless selection of choices.
By the late 1980s, T-shirts were relegated to concert tees, and lame Ocean Pacific/Panama Jack varieties. The once ubiquitous tacky tees took a hit during the Reagan/Bush era - but at least it wasn't a common practice to wear your t-shirts ironically. (groan)
Anyway, here is Part One* of a heaping pile of ads and images from the T-shirt's glory days, when it seemed like every magazine, every product, and every pop culture figure could be worn across your chest. It's an interesting time capsule - let's have a look....
* Part Two coming very soon!
[Note: We covered this in 2010, and a few are pulled from previous posts, but most of these are new to Retrospace.]
|Todd Bridges sporting a bicentennial tee|
"So, if you suffer from nocturnal emissions, sweat no more. You can wipe it all off with your Screw T-shirt..."