Ads #2: My, How Times Have Changed

Want to see how things have changed since the 1950's? Just take a look at this lunchbox advertisement from 1956 I found on Lunchboxpad.com. It is simply amazing to reflect on how vastly different things are today - I could literally write a book just on this one single advertisement, but I'll spare you and take note of just a few:

  1. "Mom-prepared" is simply way too politically incorrect to appear in an ad in today's world. What makes dad so damn special that he can't prepare a lunch for the kids?
  2. Take a good look at what the boy is wearing. Today, a sports jacket with matching shorts and socks is a perfect way to ensure your little boy develops a complex from the relentless ridicule and beatings he will receive at school.
  3. The lunch box themes of Daniel Boone and Wild Bill Hickok appear so quaint as compared to the Bratz and X-Men lunch boxes of today.
  4. Take a gander at how mom is dressed. She doesn't have pearls on like Mrs. Cleaver, but she's decked out pretty good (and we can probably assume she's not dressed for work).
  5. "The Highest Standard in Vacuum Ware" - what the hell is vacuum ware? I looked it up in Wikipedia and came up empty. I can tell you it's not cheap plastic crap made in Taiwan that will be busted on your kid's first week of school.
  6. What's in the lunchbox? Let me guess... a sandwich, maybe a pickle, perhaps a thermos of soup. I can tell you what's not in the lunchbox: Fruit Roll-Ups, Gogurt, Cheetos Paws, Capri-Sun, and Lunchables.

Look, I know it was no utopia, but it's still fun to make the comparisons.


  1. Those old metal lunch boxes had such a cool smell too!
    Also, wanna know Mrs. Cleavers secret to being so well put together? Diet pill speed baby! Will put the pep in Mom's pumps ANY day! : P

  2. Wow, you must be a youngin'. Vacuumware: the thermos!!

  3. Vacuum ware was what Aladdin had to call those items that keep things cold or hot. "Thermos" was a trademarked name belonging to another company...at least until June 1970, when a court ruled that it had become a common term, like "aspirin" (originally a brand name).

  4. And what we learn as we live...Barbara Billingsley has stated she wore a strand of pearls playing June Cleaver because she felt the nape of her neck wasn't attractive--and the heels were a necessity, to remain taller than Dow and Mathers as they grew.