

2. It's somehow fitting that this is a lesbian ad because Diet Rite contained cyclamate which causes testicular atrophy.
3. The ad reads: "France started it with the butcher's apron. In Denmark it was the plumber's satchel... " What the hell are they talking about? I think the advertisers are really stretching things to make a lame Diet Rite shirt somehow in league with European fashions.
4. To get your trucker Diet Rite T-shirts you have to send money plus 6 bottle cap liners. Does anyone remember bottle cap liners? I do.
5. Diet Rite is obviously capitalizing on the trucker craze that swept the country during the 1970's. Man, everyone wanted to be a trucker back then. I still do. I've posted before on how truckers were to the 70's what cowboys were in the 50's. Rock stars and professional athletes could only dream of living the life of a trucker.
Don't believe me? I present to the ladies and gentlemen of the jury "Exhibit A" from 1976...

Oddly enough, John Laws turned out to be an Australian disc jockey posing as a truck driver. We should have known better - no self respecting truck driver would ever wear a suit!
Gil,
ReplyDeleteNothing says "trucker" like an ice-cold Diet-Rite! Keep those 70s ads coming, they are funnier than 90% of all the comedies on TV.
that middle ad is a little fishy
ReplyDeleteSpread Spread
ReplyDeleteYep. Definitely a lesbian..
ReplyDeleteI worked with a guy in 1974 who used to eat his lunch in his car so he could listen to the truckers on his CB radio.
ReplyDeleteI wonder if the truckers knew they had such a fan base.
ReplyDeleteThe "chick in the shades" sure looks like PJ Soles to me...
ReplyDelete