Ads #13: The Rainbow Hilton

This Hilton ad is rocking my world right now. The Hilton hotel chain actually had their staff wear insanely flamboyant rainbow attire? If you remember staying at the Hilton when they were Skittles colored, please let me know - I'm curious how surreal this experience must have been. Was it like entering Willie Wonka's chocolate factory? Who got to wear the top hat, cape and rainbow cumberbund? So many questions need answers.

I can't quite put my finger on what they look like... maybe a gay version of The Love Boat crew? I'm kind of digging the women's costumes, but the men must surely have felt publicly humiliated. Imagine graduating from culinary school, getting excited to get a job at the Hilton, and then they hand you your technicolor rainbow uniform. Only in the 70's...

Source: The Saturday Evening Post; May-June 1973
Click here to view full sized or click the image to visit the Flickr page.


  1. I wonder if Paris would say "That's Hot" to that....

  2. They definitely looked like they were trying to gay things up.

  3. Rainbow Hilton, Perez Hilton, is there a connection?

  4. When I showed this ad to my daughter, she said she would LOVE it if hotel workers dressed like this. I guess some unicorns and maids dressed as fairy princesses and it would have been perfect.

  5. The world's gone color-shy. I grew up in the 70s and don't find what they're wearing all that outrageous (except for the guy in the top hat and cape! WTF!). Clothes these days are a sea of grey, black and navy blue! Boring!