Sex Sells #8

If there's one thing I've learned as your humble curator of Retrospace, it's that in the 1960's and 1970's, sex sells just about damn near anything.  We've seen the example of pretty ladies modeling horse manure and a naked chick in an advert for a freaking comb!

Take for instance, this ad for Alka-Seltzer from 1955...

Now here's an Alka-Seltzer magazine advertisement about 15 years later...

Get my point? So, let's take a look at a few interesting examples of 60's and 70's advertisements which unapologetically inject a little sexiness into the mix for products you wouldn't readily expect to find it.

bath talcum powder

shaving cream

Winnebago (1971)

military car sales




socks (via rchappo)

leak proof batteries

cars (image via davidb)

What's so unusual about a hot chick in a car ad, you ask? Isn't that pretty common? Actually only about 1% of automotive ads in today’s mainstream consumer magazines contain sexual images! (source)


  1. Looks like the woman in the last ad left her high beams on.

  2. So, what is the Vivatar ad saying? I find that pretty up front about making your own porn films.

  3. The Winnebago ad looks like it was inspired by a Fellini movie.

  4. That's some really aggressive sex-vertising

  5. Am I the only one laughing that the shaving cream is called "Rise"?

    I am?

    Ok, I'll get my coat.

  6. The blonde in the sailors hat sure is a cutie pie....er, but what does it have to do with Talcum powder???

  7. Mike, if you need to ask, you probably don't want to know! ;)

  8. Any idea what magazines these were published in. I've seen the one for talcum in Playboy, but did it ever show up in something like Newsweek or Better Homes and Gardens? It would be interesting to know.
    FUN FACT- The Vivatar movie camera ad is what first sparked Bob Crane's interest in amateur film making.

  9. I think sex could be used to sell pretty much anything, including garbage bags.