Take for instance, this ad for Alka-Seltzer from 1955...
Now here's an Alka-Seltzer magazine advertisement about 15 years later...
Get my point? So, let's take a look at a few interesting examples of 60's and 70's advertisements which unapologetically inject a little sexiness into the mix for products you wouldn't readily expect to find it.
bath talcum powder
shaving cream
Winnebago (1971)
military car sales
cameras
Frisbees
tires
socks (via rchappo)
leak proof batteries
cars (image via davidb)
What's so unusual about a hot chick in a car ad, you ask? Isn't that pretty common? Actually only about 1% of automotive ads in today’s mainstream consumer magazines contain sexual images! (source)
Looks like the woman in the last ad left her high beams on.
ReplyDeleteSo, what is the Vivatar ad saying? I find that pretty up front about making your own porn films.
ReplyDeleteThe Winnebago ad looks like it was inspired by a Fellini movie.
ReplyDeleteThat's some really aggressive sex-vertising
ReplyDeleteAm I the only one laughing that the shaving cream is called "Rise"?
ReplyDeleteI am?
Ok, I'll get my coat.
The blonde in the sailors hat sure is a cutie pie....er, but what does it have to do with Talcum powder???
ReplyDeleteMike, if you need to ask, you probably don't want to know! ;)
ReplyDeleteAny idea what magazines these were published in. I've seen the one for talcum in Playboy, but did it ever show up in something like Newsweek or Better Homes and Gardens? It would be interesting to know.
ReplyDeleteFUN FACT- The Vivatar movie camera ad is what first sparked Bob Crane's interest in amateur film making.
I think sex could be used to sell pretty much anything, including garbage bags.
ReplyDelete