Sex Sells #14: Ribbon Cutting Mamas

Okay, we've established pretty solidly the fact that sex sells in advertising, but the principle extends beyond that.  If you're a opening a new business in the 1950's or 60's, you probably want to have some hot mama in the photo opportunity.  Let's face it, no one's going to give two shits about you new mobile home dealership (see image above) unless you've got a leggy bombshell somewhere in the picture. 

These days, this might be considered objectifying women and a crass and low-brow way to open a new business.... but not back in the day this was par for the course. Take a look through archival photographs from you city, and you'll be hard pressed to find a ribbon cutting ceremony, ground breaking ceremony or building dedication which DID NOT feature a smoking hot babe.

Let's face it, no one really cares that you're opening a new shopping center. However, stick a lovely lady in the photo somewhere and you've got our attention. Instead of "Ho hum", it's "Hey, honey. Look, they're opening a new Thom McAn, isn't that great!"

Here's a few more examples. There's loads more where this came from, but I think you get my point.


  1. I sure do miss giant scissors and hot-pants, not necessarily in that order...

    Dang it Gilligan! You're making me pine for the mid-20th century on a daily basis!

  2. Never been to a grand opening. When I hear grand opening I think of "By Grabthar's hammer...what a savings".

  3. Do a search for ribbon cutting on Google News and you'll see that there is still plenty of big ribbons being cut with big scissors. But none of the ones I looked at that featured a photo (or even a video), featured attractive women in eye catching outfits. Any women featured just looked like they belonged there just like the guys.

  4. Of course you can't find it, capewood. Having a beautiful dame as grand opening eye candy would be "degrading" and "demeaning".

  5. Why is it that all the men in the photos want to make me an offer I can't refuse?