Around 1970 miniskirts were featured in nearly every advertisement out there. Case in point: check out the ad above.... if it's in a furniture wax ad, it's bound to turn up anywhere. The formula seems to be: text + product + miniskirt = sales. I'm not saying it's always an example of the tried and true "sex sells" marketing strategy, but rather just relying on the mysterious magic of the miniskirt. If you've got a product to sell, whether it be to men or women, hitch your wagon to a star - the miniskirt. Let's see a few more examples of this unbeatable formula in action....
Knox gelatin drink + miniskirt |
lipstick + miniskirt |
Scotch + miniskirt |
after shave + miniskirt |
coffin nails + miniskirt |
booze + miniskirt |
rubber soles + miniskirt |
tampons + miniskirt |
mattress + miniskirt |
TV + miniskirt |
luggage + miniskirt |
heat pump + miniskirt |
furniture + miniskirt |
auto miniatures + miniskirt |
dye + miniskirt |
Yeah, it seems kind of obvious to use a mini when you're selling a beauty product like perfume but model cars? XD
ReplyDeleteMy grandfather worked for Carrier. Back when a blue collar job was a decent living wage.
ReplyDeleteOf course scale cars! Their target audience was boys.
ReplyDeleteGreat stuff, thanks for collecfting it. The Scotch advertisement was used on a Sixties/Seventies CD compilation called "Blow Up" in the Nineties.
ReplyDeletesex sales
ReplyDeleteColleen Corby leftmost in the Tangee ad.
ReplyDeleteAmerican Goddess.
P.S. : thanks for all the pleasure that your site has given to me.
Amazing set of miniskirt/dress ads!
ReplyDeleteThe one with France Gall is priceless. Never knew she did that sort of ads.