Needlework-a-Go Go #24: Yarnvertising

Just thought I'd hit you with some truly awesome advertisements from the 1971-1972 issue of McCall's Needlework & Crafts magazine. Some stellar ads that you don't want to miss - so, read on!

This Columbia Minerva ad is incredible. It looks like this dude is ready to beat the shit out of this girl.... ah, but it's a joke. "Crewel" sounds like "cruel".... get it? Maybe if they'd have given her a black eye and a bloody lip, it would've been funnier.

I'll be honest.. fellas, it was sounding great. But.. I could've used a little more cowbell. So.. let's take it again.

How can I comment on this, other than to note that the single greatest headline for an ad I have ever read, "The Blazing Beauty of Beads", is followed up by some of the most boring "unblazing" examples imaginable: a chart, a clump of fruit, and a vest?

The fine print reads: Warning: These fashions are only considered acceptable attire in certain remote regions of Finland.

Ahem. Last I checked, the Knitty Gritty Bang Bang was not a yarn, but rather something you did in the back of a van. I'm just sayin'.


  1. For whatever reason, these sorts of ads always freaked me out a bit. I feel very uneasy looking at them, and I'm not sure I can explain it.

  2. I need to return and read this after digging out out wrapping myself in the orange, brown and yellow afghan some great aunt knitted in the era when these ads came out.

    That skirt in the "Knitty Gritty Bang Bang" ad is just sad. It looks like she made a skirt out of a failed afghan that she hadn't the heart to toss out.

  3. I wonder if VH1 ever did a Behind The Music on that family band in the Columbia-Minerva ad?
    (Fan-fic time!)