Vintage Scan #23: Pause for Living Booklets

Pause for Living Winter 1961-62_0001

Vintage Scan - Booklets put out by Coca-Cola from the 1950s and 60s called Pause for Living. Sort of an odd title - Pause for living. Really? Not very Carpe Diem sounding. Was Nap for Spirit taken?

These little booklets were put out as Coke propaganda advertising for 50s and 60s housewives. There were no recipes inside (the readers actually voted against having them in one of these issues); they contain only Martha Stewart type ideas for place settings and decoration.

Despite my complete disinterest in decorating ideas, I couldn't help but be entertained by the full color pages of odd looking decor and smiling Stepford Wives.

Pause for Living Summer 1961

What bizarre ritual is being performed here?

Am I the only one who thinks these two are about to give new meaning to letting their "yule light shine"?  Twenty bucks says they don't even make to the kitchen.

This would be a great idea to spruce up your living area.... provided your husband is not morally against stealing fossils, petrified wood and geode from our national parks.

Jesus, did these 1950s housewives have too much time on their hands, or what? I'll have a hamburger, ... but hold the pretzel ears and radish mouth, please.

What a beautiful banquet this woman has prepared. (Please, let there be Bourbon in that ridiculous basket o'Coke.)

Here's a hot new trend: Put a tree on your dinner table, then trim it to the shape of your meat. Your guests will be deeeelighted.  But don't forget to include a gelatinous star!

Here's a tip: If you arrive at a dinner party and this is the place setting, run as fast as you can and don't look back.  Some wicked shit is about to go down.


  1. I've started selling some of mine too. I've used eBay, but recently I got a booth at a local flea market/antique mall. I've only had it a week and have sold a handful of items, so we'll see if I can make the $50/month booth fee. I figure this way, I can have the fun of buying junk just to sell it. And I really need to get rid of a lot of what I already have.

  2. I don't suppose either of you have any vintage pressed glass? I collect it and am trying to complete my ice tea and amber goblet sets. I only have five of one and four of the other.

    You can see (almost) all my collection on my Flickr account. I don't have pictures of my punch bowl & cups as that was put into the attic before I had a chance to photograph them.

  3. I don't have any, but I sure see it around a lot. My Grandmother has some, of course.

  4. I've gotten most of it from thrift stores but I just cannot find the ice tea glasses or amber goblets anywhere. I thought as long as you two were selling stuff if you happened to have either....

    I'd also like to get more of the amber with gold trim glasses that came with the amber with gold trim ice bucket. I'm sure there had been at least 4 glasses at one time and someone probably broke one. I don't have room for many more. (And I have more than enough sherry glasses!) But I really want to complete those sets.

  5. Ah yes, back when collecting drift wood was popular. I do remember that.