Vintage Wheels #20: Auto Equipment Ads

In March 2010 we did a couple posts on those sleazy auto parts ads - and by "sleazy" I mean wonderful and awesome.Well, I think three years is long enough to wait for a follow up, so here it is.

Is there any other area of marketing that is so direct with its "sex sells" approach (besides maybe the sex industry itself)?  No subtlety, no underlying hidden meanings, no veiled innuendo..... this is sex sells distilled and purified.

What in God's name are these gals wearing?  It'd look alright without the Saran wrap.

The blatant "sex sells" approach combined with the constant use of the term "muff" is causing my mind to make some connections that may not be there.  Maybe a splash of cold water will help.

If you're curious about the dates of these advertisements, I purposefully didn't crop out the small print on many of these ads in the bottom right.

Apparently, Akron, Ohio was the place to be in July 1980.  Sorry I missed it.

Pronounced Stree-tubes? Or Street-ubes?

Ladies, I highly recommend wearing your jackets with absolutely nothing underneath and unzipped.  I don't know if it would be more comfortable or easier - I'm just recommending it.

I also recommend vests be worn in a similar fashion.

I guess she's supposed to be blowing the smoke from the barrel, but I would not hold a firearm this way.  Bad things can happen.

Stick-shifts, headers, show tubes, muffs,... these aren't auto parts, this is porn!



  1. I remember every single one of those ads, especially the Doug Thorley girl in the blue shirt!

  2. AnonymousJuly 17, 2013

    One of the products is called ShowMuff.....that obviously leads to pancakes

  3. I used to work in an auto parts store and remember a lot of similar ads as posters. I still have a bunch of old car magazines I should scan some of the ads out of those.

  4. AnonymousJuly 17, 2013

    What, no Linda Vaughn, Miss Hurst Golden Shifter?

  5. The woman in the blue shirt - I remember her also. I use to read a lot of Hot Rod, Car Craft, and similar magazines in the mid 70s-early 80s.

  6. I'm surprised they chose to use a crappy Mustang II in the one Doug Thorley ad, especially the notchback model with a vinyl roof (why not the white/blue rally stripe hatchback version that Farrah used in the Angels?).

    Woohoo! TR7 in the Meguiar's ad.

  7. Does that first Super Muff ad contain some kind of not-so-subliminal advertising or is there an actual vulva on the side of the thing? I can't be the only one who sees it.

  8. Jackets and vests with no bras? Excellent idea, I second the motion. All these ads are fantastic by the way.

  9. J. Bevington TalliaferroJuly 21, 2013

    It's certain that cars and sex are somehow linked, but you could pretty much say that about almost everything. It's hilarious to me that all those old computer ads are so chick heavy. Pancakes at the office. Pancakes on the cruising strip. Pancakes at the rock climbing camp. Pancakes at the horse show. Pancakes at the front lines of a major historic battle. I know for a fact that guys actually will hit each other in the head over and over and over as part of a mating ritual worthy of Wild Kingdom. In a parking lot. Of a burger joint.

    I do like those ads though. I'm particularly impressed that you start off with the Thrush muffler ad. They had the best logo ever. How can you beat an angry woodpecker with a cigar in his mouth. You can't unless you go all nihilistic with the Honest Charley logo. Google it. Oh never mind: http://image.streetrodderweb.com/f/26000438/1001sr_11_o+body_buyers_guide+honest_charley_speed_shop.jpg

    At any rate, in 1971 the high school me bought a very well preserved 1967 Olds 442 convertible. The original owner had already put headers on it and some other performance enhancing modifications. I improved it with the addition of some Thrush glass paks. Oooo la la!!!

    The gals didn't exactly come arunnin' but my girlfriend thought it was a neato car because the top went back. But why is it so loud? Is something wrong with it?

  10. Sadly, a Pinto with mags is still a Pinto.

  11. Johney Vegenza you might discover after uncovering a problem that you just might want to keep your used car or sell it at a higher price.

  12. I don't know why most advertisements of cars are sexy girls? Some of those advertisements are cool. Thanks for sharing