Vintage Scan #33: Parade (June 25, 1972)

I know I'm posting a lot of Parades, but I have a massive stack that I feel an unaccountable urge to scan.  If this isn't your bag move on to the next post - but know that each Parade is densely packed with super seventies-ness: a must read for any 70sphile.  Enjoy!

Not the most attractive kids ever photographed.

Tang milked the space-age drink shtick for a couple decades; I think it began to wear thin in the 80s. I love how it's labeled as "Natural Tasting" which it is nothing of the sort.


John Lennon and Yoko Ono have fallen in love with America. But it is not yet clear whether their affection will be returned. The 31-year-old ex-Beatle and his 38-year-old Japanese wife are engaged in an epic battle to remain in this country.

What they're up against is a U.S. anti¬drug immigration law. And John was convicted of marijuana possession in London in 1968. This is not the first time that alien celebrities and U.S. Immigration have clashed. The case of Charlie Chaplin is world-famous. But whereas Chaplin took a if you don't want me, I don't want you attitude, the Lennons are involved in an all-out struggle to remain here.
The highly publicized couple are hardly ragged immigrants leaving the wretched shores of Europe behind. Yet their reasons for desiring to stay here are compelling. They want to be re-united with Yoko's 8-year-old daughter, Kyoko, who is presently being hidden by her father, Anthony Cox, and his second wife, Melinda. And they want to practice their arts in the country where, as John Lennon puts it, "It's'all happening.

"When the Roman Empire was at its peak, would you have wanted to live in Rome or in the outlying state, Great Britain?" asks John. "America is the 20th century and it's where Yoko and I want to be."

"I cannot possibly leave New York before I find Kyoko," says Yoko who was awarded legal custody of her daughter by a Texas court in March after school "principal Mary Patricia Rives testified that Yoko's ex-husband and his wife Had failed to provide adequate schooling for the child. But before the decision could take effect Tony and Melinda Cox disappeared with Kyoko.

"I worry about Kyoko all the time," says her mother. "The Coxes wander from place to place, from commune to commune, each time changing Kyoko's name. John and I have no way to tell her we love her, except on a record we hope she'll hear. I'm so afraid that if we're forced to leave America, Kyoko will be lost to us forever."

U.S. is best

John Lennon insists that even after Kyoko is found, he and Yoko will stay here if they possibly can. "We want Kyoko with us, and the U.S. is the best place for us all to be."

At the moment John and Yoko live in a modest apartment in New York's Greenwich Village. One room triples as a cooking, dining, and office area. The other is a sky-lit bedroom. The bedroom is dominated by a large antique bed facing a constantly-on color television set. The Lennons are addicted to American television, particularly All in the Family and old movies.

A piano with a needlepoint-covered bench, mirrored dressing table, and a map of Manhattan above the bed complete the room's furnishings. Here in the bedroom, the couple work from noon to dusk, composing songs, and thinking up ideas for poems, films, and illustrations.

John's inventive sense of fun fits in well with Yoko's whimsical imagination. An early action-poem of Yoko's called Beat Piece is complete in one line: "Listen to a heart beat." An avant film they made together, Legs, features 333 pairs of naked legs.

Music recorded

In the evenings the Lennons record their music at a studio, and on the weekends they visit friends or bike-ride around the city.

"We're really a middle-aged couple leading a quiet existence," insists Yoko. "And certainly we're as much against drug abuse as anyone. The government may think we're free-living, free-loading youth, but that's confusing us with our constituency. Our only hobby is work."

John and Yoko find New York a good city to work in. "There's no place like New York for artists," says John. "The city breeds ideas—like all of America it's alive and I feel changed by it. I love malteds. I love the wide-open spaces you can go to on vacations. If we can stay here there are so many places I want to visit: New Orleans, Memphis, and Nashville where all the music was born. I feel American. Even my accent is at home here."

And many Americans have stepped forward to welcome the Lennons' presence here. Three universities have offered them teaching posts. And in a quiet irony, the American Bar Association's Committee on Drug Abuse, financed in part by the Justice Department, has asked them to record anti-drug commercials.

Artists of distinction

Prominent citizens both here and in England have asked Immigration to let them stay. Mayor John V. Lindsay of New York City has termed the deportation proceedings against them an "unusual and harsh action" and stated that "artists of their distinction should be allowed to remain here."

Britain's Lord Harlech, ex-ambassador to the United States and former escort of Jackie Kennedy Onassis, has also testified to Immigration on the Lennons' behalf.

New legislation may also help. Sen. Alan Cranston (D., Calif.) has introduced a bill stipulating that conviction for marijuana possession is not an absolute bar to immigration. 'The present rule is cruelly insensitive and inflexible," he says. "Arbitrary laws that provide no leeway for compassion and forgiveness run counter to all democratic principles."

Cranston's bill is not expected to reach a vote until 1973. The Lennons hope for compassion before that. But no matter how long it takes, they will continue to seek a way to make America their home.

And now a word from our sponsor...

This may be the most 70s image I've ever seen: a bikini babe in a Sportabout yellow station wagon stuffed with mustard - second prize gets terry cloth ponchos.  I love it.

They were so occult obsessed in the early seventies it's insane.  Leave it to disco to wash those mystical instincts away.

A few zingers from the late great Joan Rivers:

My mother was so happy when I got married she wore a cheerleading outfit.

How can you feel secure when your husband signs the marriage license in chalk?

Salesgirls can be vicious. I bought a sexy negligee and they gift-wrapped it.

I told Edgar I was going out with another man and he asked me to bring back a pack of cigarettes.

To a New Yorker a long distance call is walking 12 blocks to find a pay phone that works.

I try to stay young. Last week Edgar told me to act my age. I did and he called an ambulance.

And, finally, a candidate for Mini Skirt Monday from an article: "Do Americans Like Their Jobs?" by Thomas C. Sorenson.

BONUS ISSUE:  A few pages from the June 3, 1973 issue of Parade:

Take note of the great Heather Menzies -

I love looking at old brand packaging and noting how the designs have changed.

"If the came from outer space they couldn't be newer.  Yet millions and millions are in use."


  1. I definitely remember the L&M ad, as I saw that car run at Elkhart Lake....

  2. voiceofthe70sJune 23, 2015

    Great John & Yoko article, and great photos! It is indicative of the early 70s that something as politicized as Lennon's deportation fight would show up in a publication as innocuous as Parade. This happened all the time back then.

  3. AnonymousJune 23, 2015

    Another great post, keep on scannin'

    You had me at "10¢ off Tang", going to present that coupon to the wife later for a good laugh.

  4. We still drink Tang. It's delicious.

    I think the Hornet wagon is filled with jars of mustard, not ponchos.

    Still love the L&M race livery and those cigarette packages. You're lucky drjim. My cousins would go to races there a lot in the '70s.

    Man I wish Kleenex would reissue those foil boxes. I'd even switch from Puffs+ to buy all the colors.

    1. wagon is indeed stuffed with mustard; corrected - thanks!

  5. These are great and such a different look at history.
    I wish you could post the whole magazine in a download form.

    Thank you and please keep the Parades coming.

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